Rug Care Guide

PART 01

Routine Vacuuming & Dust Control

Regular, gentle maintenance prevents microscopic dust particles and grit from settling into the rug foundation and cutting into natural yarn fibers.

Suction-Only Vacuuming

Always vacuum using suction-only mode. Avoid rotating stiff beater bars or powerheads, as aggressive brushes can snag hand-spun loops and pull yarn tufts loose.

Follow the Pile Direction

Run your hand across the rug to feel the grain. Vacuum in the smooth direction of the pile rather than pushing against it to preserve the delicate yarn luster and uniform surface.

Routine Frequency

Vacuum once weekly for low-traffic bedrooms and study spaces, and twice weekly for living rooms, dining zones, and main entry corridors to manage everyday dust.

PART 02 • FIRST RESPONSE

Emergency Spill Protocol

When accidents happen, time is your greatest ally. Follow these four golden steps immediately to prevent liquid from binding permanently with natural fibers.

Step 01

Act Immediately

Natural wool and cotton absorb liquids rapidly. Address spills within the first 60 seconds before staining agents penetrate deep into the foundation.

Step 02

Blot, Never Rub

Firmly press down to absorb moisture. Vigorous scrubbing will unravel twisted yarn ends, fuzz the pile, and push the spill deeper into neighboring fibres.

Step 03

Use White Cloths Only

Only use unprinted white cotton cloths or plain paper towels. Dyed fabrics or napkins can transfer their colored dye directly onto your damp rug pile.

Step 04

Perimeter Inward

Always work from the outer edges of the stain toward the center. This prevents the liquid ring from expanding across clean rug surface area.

PART 03

Material-Specific Care Guidelines

Each natural fibre has distinct structural properties. Review the precise care specifications for your rug’s primary weave material.

High Resilience

100% Pure Wool Rugs

Naturally stain-repellent thanks to natural lanolin oils. Durable, supple, and tactile underfoot.

✓ Initial shedding for 4–8 weeks is natural and will subside with regular light vacuuming.
✓ Use only pH-neutral wool detergents; avoid hot water which causes wool shrinking.
✓ Air dry completely away from intense direct noon sunlight to protect natural softness.

Natural Organic

Jute & Hemp Natural Fibres

Earthy, organic textures hand-braided from plant stems. Extremely durable but vulnerable to water saturation.

✓ Keep dry: moisture can cause water marking, fiber stiffness, and browning.
✓ Vacuum frequently under and over the rug to clear loose plant fiber dust particles.
✓ Never steam-clean or wet-shampoo jute rugs; spot clean with minimal damp cloth.

Plush Comfort

Plush Shag & High-Pile

Cloud-like deep texture that adds immediate coziness to bedrooms and living spaces.

✓ Shake outdoors every few weeks to release trapped deep-pile crumbs and dust.
✓ Use wand / hose attachments rather than rolling vacuum heads across the long strands.
✓ Groom periodically with a wide-tooth carpet rake to fluff collapsed fiber pile.

Delicate Sheen

Viscose & Bamboo Silk

Exquisite light reflection and silk-like softness best reserved for low-moisture, elegant living rooms.

✓ Avoid water-based DIY spot cleaning; water causes cellulose fibers to stiffen and shade.
✓ Blot spills immediately with completely dry cloths only.
✓ Professional dry-cleaning by delicate carpet specialists is strongly recommended.

PART 04

The Essential Do’s & Don’ts

A quick reference guide for everyday habits that prolong the beauty and integrity of your rug.

Recommended Practices (DO)

✓ Rotate your rug 180 degrees every 6 months to ensure even footfall wear and balanced daylight exposure across the pattern.
✓ Always use a premium rug pad / underlay. Pads cushion foot impact, stop slipping, and prevent abrasive rubbing against hard floors.
✓ Clip sprouting tufts with sharp scissors flush with the pile surface. Never pull loose threads or loops out by hand.
✓ Use furniture cups under heavy sofa or dining table legs to distribute weight and avoid deep permanent pile depressions.

Harmful Practices (DON'T)

× Don't fold your rugs for storage. Folding creases the woven warp and weft backing. Always roll rugs with the pile facing inward.
× Don't store in airtight plastic wrapping. Natural wool and jute need to breathe; trapped humidity breeds mildew and fiber degradation.
× Don't use bleach, chlorine, or ammonia-based cleaners. Harsh chemicals strip natural oils and irreversibly discolor artisan dyes.
× Don't place over damp flooring. Ensure tiles or hardwood floors are thoroughly dried after mopping before laying the rug back down.

PART 05

Frequently Asked Care Questions

Is shedding normal for my new wool rug?

Yes, completely normal! Hand-tufted and hand-knotted wool rugs undergo a shearing process in Bhadohi. Minor fiber remnants trapped during production loosen as you walk on the rug. This shedding does not diminish rug density and will taper off noticeably after 4–8 weeks of regular light vacuuming.

How do I remove furniture indentations from my carpet pile?

For wool rugs, place an ice cube inside the dent and let it melt slowly. The moisture allows wool fibers to swell back up. Blot excess water with a towel, and gently fluff the pile upward using the edge of a spoon or soft-bristled brush.

How often should I have my rug professionally cleaned?

We recommend deep professional cleaning every 12 to 18 months, or sooner if you have pets or active young children. Always choose certified professional rug cleaners who specialize in hand-washed natural wool and botanical dyes rather than standard industrial steam cleaners.

What should I do if a yarn thread pops up (sprouting)?

Sprouting is a natural characteristic of handmade rugs where a yarn knot occasionally relaxes. Never yank or pull a sprout, as this can unravel the weave. Simply take a pair of sharp household shears and snip the sprouting strand even with the rest of the pile.